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Julie's Corner
July 16, 2006
PET OWNERSHIP AT AN ALL TIME HIGH -
APPMA
63% of U.S. households own a pet, which equates to
69.1 millions homes
45% of U.S. households own more than one pet
In 1988, the first year the survey was conducted, 56% of U.S.
households owned a pet as compared to the 63% of present day
Breakdown of pet ownership in the U.S.
Number of U.S. Households that Own a Pet (millions)
Bird 6.4
Cat 37.7
Dog 43.5
Equine 4.2
Freshwater Fish 13.9
Saltwater Fish .8
Reptile 4.4
Small Animal 5.7
Total Number of Pets Owned in the U.S. (millions)
Bird 16.6
Cat 90.5
Dog 73.9
Freshwater Fish 139.0
Saltwater Fish 9.6
Reptile 11.0
Small Animal 18.2
* Ownership statistics are gathered from APPMA’s 2005/2006 National
Pet Owners Survey
SPENDING
Total U.S. Pet Industry Expenditures
Year Billion
2006 $38.4 Est.
2005 $36.3
2004 $34.4
2003 $32.4
2002 $29.5
2001 $28.5
1998 $23
1996 $21
1994 $17
Estimated 2006 Sales within the U.S. Market
For 2006, it estimated that $38.4 billion will be spent on our pets
in the U.S.
Breakdown:
Food $15.2billion
Vet Care $9.4billion
Supplies/OTC Medicine $9.3 billion
Live animal purchases $1.8 billion
Pet Services: grooming & boarding $2.7 billion
Actual Sales within the U.S. Market in 2005
In 2005, $36.3 billion was spent on our pets in the U.S.
Breakdown:
Food $14.7 billion
Vet Care $8.7 billion
Supplies/OTC Medicine $8.7 billion
Live animal purchases $1.7 billion
Pet Services: grooming & boarding $2.5 billion
* Unless otherwise stated, spending statistics are gathered by APPMA
from various market reseach sources and are not included in the
organization's bi-annual Pet Owners Survey.
· According to the 2005/2006 APPMA National Pet Owners Survey, basic
annual expenses for dog and cat owners in dollars include:
Dogs Cats
Surgical Vet Visits 574 337
Food 241 185
Kennel Boarding 202 119
Routine Vet 211 179
Groomer/Grooming Aids 107 24
Vitamins 123 3
Treats 68 43
Toys 45 29
**Note: APPMA does not ask Survey Participants how much in total
they spend on their dog or cats annually. The expenses listed above
are not all inclusive and each category was asked separately of the
survey participant.
2005 PET PRODUCTS TREND REPORT
We pamper them. We bring them wherever we go. We surprise them with
something new on special occasions. They even get holiday presents.
They are our pets!
From high-end items to high-tech items, products for our companion
animals now extend beyond traditional necessities. The American Pet
Product Manufacturers Association (APPMA) presents top pet product
trends for 2004.
Going to the Dogs
More and more companies traditionally know for human products are
going to the dogs, and cats, and reptiles. Big name companies
including like Paul Mitchell, Omaha Steaks, Origins, Harley Davidson
and Old Navy are now offering lines of pet products ranging from dog
shampoo, pet attire, and name-brand toys to gourmet treats and food.
Pets Welcome
Many hotels across the country are adopting pet friendly policies.
Several chains have announced new pet-friendly policies that include
everything from oversized pet pillows, plush doggie robes, to
check-in gift packages that include a pet toy, dog treat, ID tag,
bone and turn down treat. Some even have a licensed dog masseuse on
staff.
Pet Products Sold Here
Shopping for pet products is becoming easier than ever with an
increasing variety of retail outlets now selling pet products. Right
along side fertilizer and shovels, shoppers can now find pet
products such as doggie doors and yellow lawn spot removers sold at
many lawn and garden stores, nurseries, and major home improvement
stores including Home Depot.
The Lap of Luxury
High-end items to spoil companion animals are must-haves for pet
owners that spare no expense to please their furry, feathered and
finned best friends. Items include faux mink coats for cold weather
outings, feathered French day beds for afternoon naps, designer bird
cages, botanical fragrances and to top it all off, a rhinestone
tiara!
Ultra-Clean…
Pet-owners take grooming one step beyond a haircut, a quick bath and
a nail trim. Mouthwash and an electric toothbrush for canines are
routine steps in a beauty session for some pooches. Birds receive
daily pedicures with special cage perches, while others enjoy
manicures complete with nail polish. Pet-owning homes stay cleaner
with automatic, self-flushing litter boxes, cleaning cloths for
muddy paws that mimic traditional baby wipes, and scented gel air
fresheners to keep rooms free of pet odors.
Dinner is Served
Today's pet foods include complete and balanced diets that tantalize
our pets' taste buds and satisfy their tummies. Formulas for puppies
and kittens, specialized meals for reptiles, birds and fish and
diets for senior pets ensure a long and healthy life for our beloved
companions.
State-of-the-Art
High-tech products including computerized identification tags,
digital aquarium kits, automatic doors and feeders, enhanced reptile
terrarium lighting systems and touch-activated toys help pet-owners
take care of companion animals with ease and precision.
Loosen Up
As pet owners meditate in yoga class, cats relieve stress by
frolicking in a toy gym or relaxing in a feline spa before enjoying
herbal catnip packaged in a tea bag. Dogs sip fresh water from
flowing fountains after a soothing rub with a doggie massager.
Help Yourself!
Products designed with convenience in mind lead this trend.
Programmable feeding and drinking systems, automatic and
battery-operated toys, self-cleaning litter boxes and self-warming
pet mats let pets virtually care for themselves!
Straight from the Catwalk
Faux mink coats, hipster lumberjack vests, designer plaid jackets,
matching jeweled and leather collar and leash sets, Halloween
costumes, and holiday outfits keep pets in fashion throughout the
year. Upscale leather carriers complete with a cell phone and water
bottle holder are the perfect accessories to keep the pet owner in
style as well.
Keep on Truckin'
Whether it's a quick trip to the supermarket or a long ride to the
beach, companion animals are now traveling animals too. Buckled up
in a harness, seat belt system or a portable carrier, these pets
stay safe and secure while on the road. Food and water along with
safety supplies are on hand in all-in-one kits, waste disposal
systems make for easy clean-up on quick stops and motion sickness
aids are available too.
Hello, My Name Is…
From monogrammed sweaters and personalized food and water bowls to
digitized collar tags and hand-made treats, owners embrace their
pets as true members of the American family celebrating their
fluffy, finned and feathered companions with their very own
belongings.
HEALTH BENEFITS
Pets Help to Lower Blood Pressure A recent study at the State
University of New York at Buffalo found that people with
hypertension who adopted a cat or dog had lower blood pressure
readings in stressful situations than did those who did not own a
pet. (Dr. Karen Allen, State University of New York at Buffalo)
Pets Help to Reduce Stress Walking with a pet helps to sooth nerves
and offers instant relaxation. Studies conducted worldwide have
shown that the impact of a stressful situation is lesser on pet
owners, especially males, than on those who do not own a pet.
(Josephine M. Wills, Waltham Centre for Pet Nutrition, United
Kingdom)
Pets Help to Prevent Heart Disease Because pets provide people with
faithful companionship, research shows they may also provide their
owners with greater psychological stability, thus a measure of
protection from heart disease. (National Institute of Health
Technology Assessment Workshop: Health Benefits of Pets)
Pets Help to Lower Health Care Costs People with pets actually make
fewer doctor visits, especially for non-serious medical conditions.
(National Institute of Health Technology Assessment Workshop: Health
Benefits of Pets)
Pets Help to Fight Depression Pets help fight depression and
loneliness, promoting an interest in life. When seniors face
adversity or trauma, affection from pets takes on great meaning.
Their bonding behavior can foster a sense of security. (Between Pets
and People: The Importance of Animal Companionship)
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