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| NBC Selects
Dogster.com to Build Awareness for Its Annual
National Dog Show SAN FRANCISCO, CA -- (MARKET WIRE) -- November 22, 2006 -- Dogster, architects of the wildly popular Dogster.com and Catster.com online communities, today announced a partnership with media alpha dog, NBC, to help build awareness for the network's annual Dog Show USA Presented by Purina, a "virtual" online dog show open to all dogs. "We are thrilled to have been chosen as a partner by NBC for this event," said Dogster Co-Founder and Chief Business Officer Steven Reading. "Our passionate and dedicated members and their wonderful pets are a natural fit to help build awareness and enthusiasm for what promises to be a highly entertaining show." As part of the partnership, Dogster will promote a sweepstakes on its homepage to encourage members to visit DOGSHOWUSA.COM. There, they can enter their own dog in the online dog show or vote in the Dogster.com Cutest Dog Category. The NBC contest runs through February 2007. Members will also be able to opt-in to the Purina Petcentric newsletter, which contains pet care tips and other information. Dogster will receive extensive publicity as a sponsor of the National Dog Show Presented by Purina, broadcast on NBC Thanksgiving Day (12 noon-2PM in all dayparts), as well as during its re-broadcast on November 25 (10:30 AM-12:30 PM) on the Bravo cable network. As part of this agreement, Dogster has been designated as sponsor of the wildly popular Terrier category within America's most watched dog show. "NBC and our partners at Purina are delighted with our new alliance with Dogster," said Kevin Monaghan, vice president of business development at NBC Sports. "If you want to connect with dog owners, Dogster.com is a great place to reach a large and passionate audience," he said. The partnership between NBC, Purina and Dogster boosts the visibility of Dogster with NBC's massive television audience, and allows Dogster's passionate community of pet owners to engage with the Purina brand in a safe, trusted environment. About the National Dog Show Presented by Purina The most widely viewed dog show in America, the National Dog Show is broadcast nationwide on NBC on Thanksgiving Day, immediately following the Macy's Thanksgiving Day Parade. The National Dog Show reaches an audience of nearly 20 million viewers each year, making it an important part of the American holiday tradition. Hosted by the Kennel Club of Philadelphia, the National Dog Show attracts more than 2,000 of the top show dogs from across the country. Over 150 different breeds and varieties compete for Best of Breed, First in Group and the coveted Best in Show title during the two-hour-long event, presented by Purina. The show is hosted by actor John O'Hurley, former "Seinfeld" star, first-season champion of ABC TV's "Dancing with the Stars," and purebred dog owner, with expert commentary by David Frei, the renowned "dean of dog show commentators." About Dogster Dogster, Inc. is the home of Dogster.com and Catster.com, the passionate, energetic online communities for dog & cat lovers, by dog & cat lovers. Online since January 2004, these Internet properties are now home to a quarter of a million members from over 150 countries. Dogster is headquartered in San Francisco, CA. For more information please visit www.dogster.com, or call 1-415-934-0400. Dogster, Catster and/or the logos and icons associated with each of these names are trademarks of Dogster, Inc. and may be registered in certain jurisdictions. All other trademarks are the property of their respective owners. SOURCE: Dogster, Inc. |
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